If you’re in the finance industry and you want to take your talents to the media, being available and connected to the news cycle is the quickest way to get quoted or to get some airtime. If there is a particular publication you hope to be mentioned in, follow it closely and become familiar with the topics that get covered and those that do not.

Promoting your book (and yourself aka your brand!) is an essential skill for writers. The more people who hear about your work, the better! It’s a worthwhile investment to put in the work and know what makes a great PR campaign and how to get the best results possible.

A media campaign is a series of planned activities designed to give a business, client or brand publicity. Once you have a story/angle worth sharing, you can pitch to key media personal to secure press coverage and spread your message far and wide.

Traditional media is still the most credible news source. There, I said it. It may be controversial, but it’s true. What’s also true is that social media is an incredible tool for brand awareness, growth and sales. But the most successful PR strategies use a combination of media and platforms to amplify their message, so, just like I tell my Publicity 101 students, traditional media should be one part of your strategy.

The end of summer means the real estate industry is slowing down, but if you’re an agent or broker, now’s the time for you to up your game so that you don’t take a hit. Here are a few suggestions to help you make your mark, even during the “off season”.

A lot of small businesses underutilize PR, especially in the social media era. But if you choose to go the PR route, you have the potential to reach new audiences, gain more exposure and set up your brand as the go-to in your respective industry. If you want to get noticed and stay relevant, you need to build a digital footprint. How do you do that? By securing media coverage of course! If someone is searching for you or your company, it’s crucial that articles appear and it’s even better if they rank well.

‘Tis the season to trade in your favourite slides for boots, but it’s not all bad, especially on the PR/marketing front. On top of having a new season to work with, you have a slew of festive angles to play up and you definitely want to make the most of it.

If you’re looking to garner attention from traditional media - newspapers, radio, magazines and TV, podcasts and digital publications – you’ve got to have a strong pitch game. Journalists can get upwards of 100 pitches day. By taking the following tips into account, you will hopefully avoid getting lost in the shuffle.

The sun is slowly setting on Summer which means, schedules, back to school/work and routines are about to become reality again. For health & wellness pros, this is a key time of year for you to reach new clients and a reinvigorated public wanting to fall back into healthier habits. With a public who is engaged, a PR campaign is a strategic way to build your credibility at this crucial time and promote your offerings to new customers. Consider these tips as you build your Fall PR campaign.