3 Reasons Your Small Business Needs Public Relations

A lot of small businesses underutilize PR, especially in the social media era. But if you choose to go the PR route, you have the potential to reach new audiences, gain more exposure and set up your brand as the go-to in your respective industry.

If you want to get noticed and stay relevant, you need to build a digital footprint. How do you do that? By securing media coverage of course! If someone is searching for you or your company, it’s crucial that articles appear and it’s even better if they rank well.

So, here’s why you want to implement a PR strategy:

1. Trust

Trust can take years for a new business to earn but that can be expedited if the media are trusting you. Actively pursuing public relations is a worthwhile brand-building opportunity. Not only will your company gain trust, but media are endorsing your story as something valuable for their audience and in turn, legitimizing your credibility. This alone can lead to accelerated growth, even in a company’s early stages.

2. Positioning

Especially now, in the social media era, a lot of small business success comes down to how a brand is positioned. You want to show your potential clientele, and even your competitors, that you’re the industry go-to. You can achieve a desirable position by securing media coverage with notable outlets, through press articles, interviews, news features and podcast appearances. If all else is relatively on par with your competitors, the brand with the best position will endure in the long run.

3. Reputation

Reputation is everything! This applies to our personal lives, but it is especially true for business. You can spend years cultivating a favourable and respected reputation, but it only takes one wrong move to see it come crashing down. That’s why public relations is the perfect way to manage your reputation. While you don’t have complete control of the narrative, you definitely have a hand in your brands’ content, messaging and how you’d like to be perceived. So why not do everything you can to uphold a reputable image?

There are many reasons to make PR a part of your growth strategy – particularly because it’s a sure-fire way to become a credible and trusted source; a brand that people would want to do business with. Not only will PR amplify your message, it will also improve your brands’ position and help you remain relevant.