Five Ways to Effectively Use AI in Your PR
Artificial Intelligence (AI) is revolutionizing how we work and PR definitely won’t be exempt. As AI applications continue to rapidly evolve, powerful tools are emerging to help simplify many tasks, freeing up valuable time to focus efforts on the creative strategy and our bottom line -- driving results.
Here are 5 ways it can be effectively used across the PR process.
Idea Generation
With everyone’s hectic schedules, finding the time for a brainstorm session can be tough. That’s where AI can help. It can quickly analyze extensive, real-time data, helping to identify key trends and the latest sentiment in a continuously changing world. These insights into what people really want serve as a great starting point for brainstorming outside-of-the-box ideas that will resonate with media and your customers.
Finding Your Niche
One size does not fit all in PR. Personalization is key! AI can analyze reporters’ previous stories and predict future coverage to help determine the individuals who are most likely to be interested in a story. Letting AI take over some of the research frees up time that can be spent building and maintaining your valuable relationships with reporters and producers.
First Drafts
AI not only plays off your ideas to get the creative juices flowing, but it bounces off its own ideas and becomes a total cheat code for different ways of writing pitches, blog posts and articles. The key to this is to never “drag and drop”. You don’t want to sound like a robot, appear out of touch or use the exact same language with multiple media.
Crisis Communication
Crazy things happen every day. As much as we prepare for the unexpected, things come up. AI is such a powerful tool when we need to react in an instant, from drafting some very quick messaging to evaluating real-time public opinion. Plus, proactive media monitoring with AI could potentially help avert a crisis in the first place by alerting you to potential issues before they become problems.
Breaking Barriers
There are more than 7,000 languages in the world today! We can’t reach everyone (nor should we try because we aren’t spammers!) but AI broadens our potential reach to audiences who ARE interested with the translation of press releases, articles, audio clips and more.