The goal of Publicity 101 is to give you the tools to plan and execute your own publicity campaigns while delivering your message to the right audience through strategic communications. This course breaks down the steps and the strategies that help streamline the process so you are efficient, effective and energized in this important area of your business. 

PR Consultant Amy Doary condenses her nearly 20 years of experience in this expert-led online program in step-by-step instructional videos that focus on lessons about key messaging, finding your audience, pitching media, brand building and ultimately, getting noticed in the noisy media landscape.

In the age of Instagram and TikTok, the power of traditional media can be overlooked, but blogs, podcasts, newspapers and TV are secret weapons in promoting any brand. A placement on a traditional media platform (or earned media) is invaluable because, unlike advertising or a social media boost, it is not paid for and is viewed as more credible.

With Publicity 101 and its accompanying resources (scripts, templates, checklists and real life examples), you can easily start pitching media right away. Add in the quarterly PR Training calls with industry insiders (producers, journalists, social media influencers and more) and you receive a crash course in how to take advantage of traditional media coverage and help your brand grow!

**Note: this course does not focus on social or paid media.

The Publicity 101 program includes:

• Complete access to the self-paced online course via Teachable with 10 modules on publicity, media strategy and working with the press. 

  • Module 1: What is Publicity?

  • Module 2: Key Messaging and Developing your Angle

  • Module 3: Identifying the right Media Outlets

  • Module 4: Media Materials

  • Module 5: Making the Pitch

  • Module 6: Timelines and Follow Up

  • Module 7: Preparing for Interviews and Media Coverage

  • Module 8: Capitalizing on the Coverage

  • Module 9: Making the News

  • Module 10: You’re Ready!

• Resources and templates such as, sample press pitches, scripts and media kit examples.