How to Become a Standout Podcast Guest

The insights on the importance of building brand relatability with consumers is spot on. One effective way to foster said relatability is through podcast appearances. The long format storytelling of podcasts allows brands to showcase their products and services, while also highlighting the human experiences they empower. But that’s not all, through podcasts, consumers really get to know the person/people behind the brand.

To truly leverage podcast opportunities, preparation is key. A successful podcast guest should connect with listeners in a way that encourages engagement with the brand.

Here are some tips for coaching or becoming a compelling podcast guest:

1. Understand Your Audience

To enhance relatability, it’s crucial for the guest to have a clear understanding of the podcast's audience. Most podcasts cater to specific groups. Do a little research on the podcast to learn about its target audience and subscriber numbers. This information can often be gathered from the host or through online searches.

2. Tailor Your Message

Once you determine your audience, build a narrative that speaks to their interests. It’s crucial to listen to previous episodes, which can help identify common themes and engaging topics. Some podcasts feature their most popular episodes on their website or socials, which can demonstrate what was effective and impactful. And, it never hurts to touch base with the host ahead of time with any questions you might have. While some podcasts might prefer a spontaneous approach, others might be okay with providing questions in advance so that the guest can prepare.

3. Share Compelling Stories

While listeners can find product details on a website, podcasts are an opportunity for more meaningful engagement. Prepare to share a story or two that shines a spotlight on the brand's mission, achievements, and current impact. Be mindful your tone and pace will play into effective storytelling and can help ensure your audience is captivated. If it’s a longer format podcast, it’s important to remember you can be a little bit more long winded than you might typically be in interviews. Let your story breathe and go back and forth with the host. There is a lot more opportunity to share more in-depth details on this type of platform.

4. Offer Something Special

Capturing listener attention can be as simple as providing something special or exclusive. This might be an exclusive discount or insider information about the organization, creating a sense of belonging, not to mention, this will increase your value as a guest.

Podcast appearances provide access to an engaged audience eager to connect with your brand. When the opportunity presents itself, preparing appropriately will help ensure maximum impact. Remember, it’s all about building genuine connections through thoughtful storytelling!