Seven PR Trends for 2022

1. PR must be culturally relevant. Every piece of PR content needs to tie into the current issues and ethos of culture. Being tone-deaf can be a brands’ kiss of death. While everyone makes mistakes - and I don’t believe in cancel culture - it is more important than ever before to think before you post/speak/advertise.

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Public RelationsAmy Doary
Dear Cervical Cancer, F&*K off

January is Cervical Cancer Awareness Month and as most of you know, my best friend/GF Alison Salinas lost her life to the disease. To pay tribute to Ali and her unique ability to make my world brighter, I thought I’d share our story; what made her an incredible friend, and how she came to be my GF.

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AdvocacyAmy Doary
GF's: Our Love Story

January is Cervical Cancer Awareness Month and as most of you know, my best friend/GF Alison Salinas lost her life to the disease. To pay tribute to Ali and her unique ability to make my world brighter, I thought I’d share our story; what made her an incredible friend, and how she came to be my GF.

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7 Highlights in 7 Years

ADPR has officially turned lucky number 7. It’s hard to believe but I’ve worked for myself almost as long as I worked for someone else. I didn’t think I’d EVER (note the caps) be an entrepreneur. I didn’t think I had the guts or the drive or the contacts, but it turns out, I did and I do. It’s one of my proudest accomplishments.

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Public RelationsAmy Doary
Small Business, Major Success

The single most important audience you will ever have is an internal one. At work, the internal audience are your team members and employees, investors and support staff. But if you look at it through the context of your non-work life, your internal stakeholders are your family, friends, neighbours, and children.

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Amy Doary
The Importance of Personal PR

The single most important audience you will ever have is an internal one. At work, the internal audience are your team members and employees, investors and support staff. But if you look at it through the context of your non-work life, your internal stakeholders are your family, friends, neighbours, and children.

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What Does Working in PR Entail?

Have you ever met someone who works in PR or publicity and have not known what that means? PR and communications job titles often sound impressive but let’s face it, no one grows up saying “I’m going to be a public relations professional, Mommy!” so it’s not a surprise that many people have no concept of what the job is.

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The Two Essentials for Effective Communication

When I mention media training, I usually get an excited reaction or a nervous reaction. It can sound daunting. My golden rule s is to never tell someone what to say. My clients aren’t puppets. Everyone has a unique point of view that should be heard. My job is to help them deliver their message in the most effective way. Most people I work with actually need help on delivery and concise messaging, not on what to say.

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PR in the Time of COVID

For small business owners and entrepreneurs, the pandemic has been excruciating. We don’t have to look far to see the struggles of hair salons, restaurants, events, and the travel industry, to name a few. And even though the real estate market seemed to remain strong, it still had to rigorously adapt how to view properties, meet clients, and close deals. Welcome to the new world order.

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